Summary:

Interactive designer/developer with expertise in direct response creative development

• Solid knowledge of all aspects in interactive, multimedia and print production
• Key strengths include:
  • Solid project management skills & organizational skills
  • Strong production knowledge in email development
  • Exceptional internal/external client management skills

Experience:

2015-Present

Salesforce.com

New York, NY

Salesforce Marketing Cloud Email Studio. Build and manage any kind of email campaign. Use CRM and other data for personalization that drives engagement. Automate your marketing to scale your capabilities and reach customers with relevant messaging.

Production Consultant

Work within Salesforce Marketing Cloud Email Studio(Exacttarget) to build email campaigns and associated landing pages including:

• Prepare Photoshop files as required, slicing/resizing images
• Code emails using responsive HTML and inline CSS
• Build template-based emails using proprietary scripting language
• Use automation and database tools for dynamic emails
• Leverage the ExactTarget tools and scripting language to update content and enable subscriber personalization
• Ensure efficiently-coded and renders across the board for email clients for desktop and mobile
• Conducting preliminary testing for functionality and rendering quality
• Managed designers and front-end developer

2014-2015

Ashley Stewart®

Secaucus, NJ

The destination for the plus-size woman apparel. A place where she can find a look she loves, and one that allows her inner beauty and confidence to shine.

Creative Manager

Over saw the creative department at Ashley Stewart including:

• Weekly creative on production of all marketing emails, between 14-20 emails
• Weekly creative update of website and promotions, 3-4 Homepage change outs
• Weekly creative on store signage, mailpack and posters
• Over saw and designed functional landing pages and microsites
• Lead the creative on branding including Global Navigation, Product Listing Page, Product Detail Page and Check Out experience
• Managed designers and front-end developer

2012-2014

the Vitamin Shoppe®

Secaucus, NJ

Dedicated to helping people fulfill their health and wellness needs, the Vitamin Shoppe is a specialty retailer and direct marketer of nutritional products ranging from vitamins and minerals to nutritional supplements, herbs, sports nutrition formulas, homeopathic remedies, and health and beauty aids.

Senior Web Designer

Lead designer and manager for all things digital at the Vitamin Shoppe including:

• Monthly creative and production of all marketing emails, between 60-80 emails
• Monthly creative and update of website and promotions
• Design landing pages and microsites
• Lead the creative on website redesign
• Manage digital designer, front-end developer and email developer

2010-2012

Epsilon

New York, NY

A leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies

Clients include: Ameriprise, Barclaycard, Disney, Genentech, Gilead, GlaxoSmithKline, IKEA Canada, JPMorgan Chase & Co., Kaiser Permanente, Kraft, Marriott, MasterCard, New York & Company, Pfizer, Sanofi-Aventis, The Ritz-Carlton, TIAA-CREF, Verizon, Walgreen's

Coding Manager/Senior Developer

Manage a team of developers that convert design layouts to html emails for deployment, including:

• Project scoping and planning
• PSD to HTML conversion following email best practices
• Load into deployment platform for testing
• QA/QC using Return Path for rendering
• Keep track of lasted trends on email client capabilities
• Training seminars

2004-2010

Epsilon Interactive

New York, NY

A leading provider of strategic, ROI-focused email communications solutions and marketing automation technologies

Clients include: Aeropostale, Blyth, Borders, Business Week, CarMax, Cigna, College Loan, Columbia House, Crain’s, Discover, Disney, Domino’s, Harper Collins, JPMorgan Chase & Co., Kaiser Permanente, Marriott, Quaker, The Ritz-Carlton, TIAA-CREF, Walgreen's, Women’s Leadership Exchange

Senior Graphic Designer/Developer

Concept, design and code highly trackable ROI email campaigns, including:

• 29 unique clients annually
• 197 full-creative projects annually
• Managed 12 quarterly email newsletters

1999-2004

USA Networks Interactive

New York, NY

USANetwork.com is USA Network's home on the web, and complements its on-air entertainment by offering an in-depth, behind-the-scenes look at USA's programming

Programs include: Monk, Nashville Star, US Open Tennis, The Dead Zone, The 4400, Original and acquired movies and miniseries

Online Producer

Developed fully integrated online programs from a design & coding perspective, including:

• 60 microsites and sweepstake sites
• Over 200 web banners (both interactive and static)
• 50+ multimedia email newsletters with HTML rich content
• Digitized and edited over 100 trailers, webispodes, featurettes, b-roll footage for exclusive web content

2002-2003

Ironworkers Local 40 & 361

New York, NY

Main training facility for Local 40 & 361. Offers students Certifications and License to practice welding and iron working in New York

Webmaster/Consultant

Consulted to scope, structure and develop a fully functional web presence and student administration

• Facilitated transition from traditional paper application method to seamless online registration process
• Structured comprehensive solution to capture feedback on site enhancements, a wish list of future course, and class improvement on efficiency
• Created monthly email updates to class schedule and notices
• Developed email newsletter catalog

1997-2000

Encore Digital Imaging

New York, NY

Encore Digital is a full-service print house focused on presentation development

Clients include: Merrill Lynch, Goldman Sachs, JP Morgan, Lehman Brothers, Deutsche Bank

Production Manager

Managed a team of two workstation operators to efficiently balance turnaround time for client projects. Duties include:

• Digital output of prints and slides
• Calibration of Printers and Cameras (Sapphire Pro)
• Manage Installation of Hardware and Software
• Oversee various printer (RIPP) and postscript issues
• Manage server back-up

Education:

Parsons School of Design

New York, NY

• Continuing Education in Web Application and Implementation
• Certified Adobe Photoshop Expert

The City College of NYC

New York, NY

• Electronic Design and Multimedia

Skills:

Design:	Audio/Video:	Web Development:	Office Tools:
Photoshop	Final Cut Pro	BBEDIT	MS Word
Illustrator	Aftereffects	Dream Weaver	MS Excel
InDesign	Sound edit 16	HTML/CSS	MS PowerPoint
Quark Xpress	Cleaner	JavaScript/JQuery	MS Entourage/Outlook
Fireworks	Premiere	XML	Operating Systems:
Image Ready	Director	MySQL	Mac OS
Freehand		PHP	MS Windows
Postscript		Perl	UNIX